ANS 223 Equine Marketing

Introduces the practical concepts of equine marketing. Emphasizes assessing the market, targeting potential buyers, and preparing and presenting the product. Business law, as it relates to equine marketing, is discussed. Through practicing interviewing skills and writing a resume, students learn to market themselves.

Credits

2

Offered

Offered Winter only

Notes

Lower Division Transfer (LDT) Course

Outcomes

Upon successful completion of this course, students will be able to:
Identify a target market and successfully target buyer types. Use basic economic theory to determine the market value of a horse. Create a marketing strategy. Develop a professional advertisement. Utilize equine photography and videos to aid in selling a horse. Design a website to help market a business. Compose professional resumes and cover letters. Interview well for a job opening.