BA 223 Principles of Marketing
Provides a general survey of the nature, significance and scope of marketing. Emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.
Notes
Lower Division Transfer (LDT) Course
Outcomes
Upon successful completion of this course, students will be able to:
Explain how marketing adds value to consumers, people, places, and ideas. Describe the steps in marketing planning. Explain the steps and key elements of the marketing research process. Explain the purchase decision-making processing. Describe each component of the marketing mix to include pricing, supply chain, and packaging and labelin. Demonstrate how marketers communicate using updated communication model that incorporates buzz marketing activities and new social media.