PBM 202 Event Management

This course reviews the elements of planning and implementing effective events. Students will incorporate their learning from marketing, accounting, and business writing with new concepts in time management, event staffing, logistics, and effective programming. In addition to preparing and presenting an event plan, students will work as a class to implement a campus event and evaluate its effectiveness.

Credits

3

Notes

Career Technical Education (CTE) Course

Outcomes

Upon successful completion of this course, students will be able to:
Create an event plan that outlines timelines, logistics, staffing, marketing and promotion, budget considerations, food and drink, and programming. Present and evaluate (orally and in writing) an event plan clearly and with professionalism. Work effectively as part of a team. Demonstrate skill in relating professionally with customers and clients. Demonstrate leadership in negotiation, persuasion, and conflict resolution.|Implement an event plan as a class.