BA 243 Social Media Marketing
Introduces Social Media Marketing (SMM), the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Explores how social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant, and consistent content to attract and retain key audiences. Emphasizes the importance of understanding and using new and evolving social media marketing strategies for business.
Notes
Lower Division Transfer (LDT) Course
Outcomes
Upon successful completion of this course, students will be able to:
Compare and contrast social media marketing benefits and the effects of different media tools in relation to the promotion mix. Create and implement a social media marketing strategy and optimize business profiles on each social network. Evaluate the effectiveness of social selling, website design, and content by use of Social Media Analytics and measuring return on investment (ROI). Compose an employee advocacy program, social media policies, and crisis response plans.